There’s a famous saying that “if all you have is a hammer, everything looks like a nail,” which I believe applies to how many organizations are running their Communications Programs today. If done correctly, a Communications Program can be incredibly strategic to an … [Read more...]
Today, many companies fall into the same, age-old trap when it comes to their Communications Program – hire the agency with the big name and subscribe to the same types of services as their “ancestors” did. You can’t necessarily blame marketing executives for doing this. The … [Read more...]